About

Bleeding Love is a project created initially to raise awareness for haemophilia and other inherited bleeding disorders. What began as a documentary film has now branched out into other areas such as this range of fashionable, fun shirts and accessories. The proceeds from sales of these items will go directly to organisations that support people dealing with bleeding disorders.

Charles Eddy and Shannon Gracey are the driving force behind Bleeding Love and the Bloody Legend campaign. Their son Lachie has haemophilia A and after a very rough start dealing with a life threatening stomach bleed, Charles and Shannon decided to turn their horrible experiences into something positive. All proceeds from the Bloody Legend range go to organisations that support people living with and affected by bleeding disorders.